Edit 5.31.25 We called it. Montauk's wildest collab of the summer 👀
If your social feeds suddenly feel full of Popeyes x Surf Lodge content, you're not imagining it.
The newly announced Popeyes Surf Lodge partnership is quickly becoming one of the most talked-about collaborations of the 2026 Hamptons summer season.
Beginning Memorial Day weekend, Popeyes will become the exclusive partner behind Surf Lodge's now-famous Chicken Tender Tower, bringing Louisiana flavor and a distinctly unexpected twist to one of Montauk's most iconic destinations.
The announcement has already sparked conversation online.
Some people love the boldness of Popeyes at Surf Lodge. Others are wondering how Popeyes ended up in Montauk in the first place. But whether you see the collaboration as brilliant marketing, cultural collision, or simply peak summer energy, one thing is undeniable:
People are talking about Surf Lodge, Montauk, and the Hamptons.
And honestly?
That feels very on-brand for Montauk.
Because the modern Montauk weekend has never been only about reservations and exclusivity.
It's coffee on the deck before the crowds wake up. Sandy towels draped over porch railings. Farm stand stops on the drive back from the beach. Salt air, outdoor showers, long afternoons on the water, and dinners that somehow stretch into golden hour and beyond.
That's the part of Montauk we know best.
And while the internet debates Chicken Tender Towers and Popeyes at Surf Lodge, we started thinking about another kind of summer essential:
The real Montauk survival kit.
Spend $150 on the chicken everyone's talking about, or $64 on the skincare kit your skin will thank you for — honestly, do both. You're in Montauk. And its not just what you eat. But how you recover.
Because if you've spent a true weekend Out East, you know the elements leave their mark. Sun, salt, wind, and late nights may make for great memories—but your skin usually tells the story first.
That's exactly why we created The Weekend in Montauk Skincare Survival Kit by Cedar + Salt.
Designed for the discerning traveler who refuses to compromise on ritual—even at the beach—this curated trio delivers effortless, spa-caliber care inspired by life Out East.
The Weekend in Montauk Skincare Survival Kit
Ginger + Cardamom Hand & Body Wash
Begin the ritual. A rich, silky cleanse infused with warm cardamom and botanical ingredients inspired by outdoor showers and coastal evenings after long days on the water.
Citrus & Thyme Body Cream
Clinical-grade hydration powered by Hyaluronic Acid and Pro-Vitamin B5 to soothe, replenish, and restore sun-stressed skin from morning coffee to sunset soirées.
Out East Facial Mist
The finishing touch. A lightweight, prebiotic-powered facial mist designed to revive skin touched by salt, sand, and sea air—delivering an instant coastal refresh and luminous glow.
Whether your version of Montauk includes Surf Lodge and the Popeyes Chicken Tender Tower, a quiet rental tucked near the dunes, or simply a slower summer ritual inspired by the East End, the feeling is the same:
coastal ease. mountain calm.
Because while Popeyes may be handling the Chicken Tender Tower at Surf Lodge this summer—
we'll handle the Montauk recovery kit.
Shop The Weekend in Montauk Skincare Survival Kit at Cedar + Salt
Thoughtfully curated for life Out East